Guerrilla Lead Generation
Business Challenge:
How To Create Business Development Opportunities with the Press
Many of us listen to the news, read newspapers and receive online newsfeeds daily to keep up with current events that affect our business. Often times, this is done while multi-tasking (i.e. communting, getting ready for work, eating meals, talking on the phone, etc.) which prevents us from absorbing much more than content. As a result, we risk missing new trends, key resources and opportunities to follow-up with people, companies and reporters that could drive business our way.
New Economy Boot Camp Solution:
Target Practice
Learn how to turn newsworthy content into opportunities for lead generation, business referrals and media exposure. Use these skills to read smarter, establish yourself as a ‘go to’ resource with the press and increase your company’s visibility and awareness in the market place.
- Connect with decision makers through the press.
- Develop skills to differentiate yourself at meetings and events.
- Increase opportunities to develop leads and referrals.
- Establish relationships with reporters.


