Programs & Agenda
The New Economy Boot Camp™ arms you with proven strategies and powerful techniques you can implement today to grow your business. Our innovative approach combines informational learning with an interactive environment using hands-on techniques and live demonstrations.
Programs and Agenda
Best Practices to Compete Effectively & Win Business
Creating a strategic identity is essential for differentiating your products from competitors and positioning your business as a leader in the market place. In the past, businesses had the luxury of evolving their brand over time. In the New Economy, change and innovation are ongoing, and businesses are scrambling to find smarter ways to deliver more value with less time and expense.
Learn how to develop a strategic identity that differentiates you from your competitors, positions your business as a leader in the market place and makes it crazy for companies to do business with any one except you. Integrate traditional marketing programs with new media tools and techniques to develop a customized, cost effective campaign to increase your visibility in the market place and generate leads.
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Establish your business as a leader in the market place.
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Market smarter: leverage cost effective strategies & multiple marketing disciplines.
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Increase your company’s visibility in the market place and generate leads.
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Integrate traditional and new media techniques into a customized marketing mix.
Receive a free, no obligation website consultation to help you grow your business!
Social Media: Learn the Tricks & Avoids the Risks
Several companies and non-profits have jumped on the social media marketing band wagon hoping to attract new clients and donors in the New Economy. The pace has been fast and furious and although some programs have been successful, many have not. What are the latest developments, tactics, strategies and measurements techniques for developing a successful social marketing program? Familiarizing yourself with some specific tools and tricks of the trade (and avoiding pitfalls) will be the key to your social marketing program’s success.
Learn proven ways to develop a successful social marketing program for your business or non-profit:
- Review the 5 principals of social media.
- Create a social busines: find the right cultural and technical mix.
- Avoid the 3 ailments of social media.
- Learn monitoring tools, tips and pitfalls.
- Find, interact and win over influencers.
- Develop best practices for measuring the success of your social media program.
Online Video Goes Mainstream. Is Your Business Ready?
Web-based, online video is transforming the world of marketing in the New Economy. Never before have generating and hosting video been easier, but that’s just not enough for agile businesses to compete: they need a strategy too. They must focus on getting the right videos in front of the right audience to trigger the right action. It’s not about putting together a video; it’s about getting it seen by the people who will become your customers, your partners, or your employees. They’re ten times more likely to respond. There’s no better way to articulate your business value, explain your product, or describe your service in the New Economy. But you have to do it right.
Learn powerful, proven techniques to create professional looking videos and getting them viewed online.
- Review the fast-growing and rapidly-changing online video market, including YouTube, Camtasia, iMovie, and other popular online video components.
- Assemble your gear: Lights! Camera! Software!
- Determine how to effectively incorporate video into your marketing, sales, and business strategies.
- Understand what types of video would be most effective for your business.
- Generate compelling and effective content that will make your prospects take action.
- Amplify your business by building a video community with partners and social media.
- Embrace video marketing to actually get your video “visible” – seen, shared, and promoted.
7:30 – 8:00am: Registration & Networking
8:00 – 9:00am: Program
9:00 – 9:15am: Break
9:15 – 9:45am: Program
9:45 – 10:00am: Questions & Networking
Light Refreshments Served
