Blog

Content Strategy – Have One or Die (that’s the law)

March 15, 2013

I’m putting the final touches on my New Economy Boot Camp session and I realized I had become lax about my participation in the event. Not in a bad way – I was still firing out tons of content, but I hadn’t fully shared with the audience here what my session was going to include.

Let’s pause for a moment as I share a vital tenet of content strategy – you must know your audience. I say that because these photos here….

….are for an audience of social media friends and followers who I saw or communicated with at South by Southwest in Austin, Texas last week. The content I’m creating to share in my session is a little different. I’m planning to give you something better than gorgeous images of food and people. I’m going to give you the tools that will allow you to capture and share great content.

Essentially, it’s the catch a fish or teach a man to fish argument. Instead of running around with you taking photos and recording your business activities, I’m going to teach you how to identify and then leverage the best images, personalities and happenings within your company. And I’ll show you how you can do it with a team of three or fewer.

You rock. I’ll prove it. Join me on March 28. Sign up by clicking here.

I hope to see you soon!

Basic Training: Special Offer to Attendees

March 7, 2013

As Senior Drill Instructor for Basic Training,  myMarketingManager is offering attendees a free, no obligation website consultation to help you grow your business. I hope that you will join me and other business owners/managers at our boot camp on March 28th and take advantage of this special offer.

Take the ‘Crazy’ Out of Coding for Browser Compatibility

January 31, 2012

Are browser compatibility issues driving you crazy? Creating a website that looks and acts the same on FireFox, Internet Explorer, Netscape, and Chrome, etc. is more difficult than ever. Take Internet Explorer (IE) for example. In an attempt to ‘force’ people to use their product, IE decided to defy all conventions (similar to Apple’s decision not to use Flash]. However, instead of converting people – their actions made coding ten times more complicated! Here are three compatibility tools we used to build www.neweconomybootcamp.com. I hope you find them helpful.

http://browsershots.org/

http://www.browsercam.com/

http://www.viewlike.us/

35 Second Videos Tell It Like It Is

January 23, 2012

We just taped some 35-40 second videos of our drill instructors. I got the idea to shoot these very short videos from www.30secondmba.com (advice from people all over the world). We talk briefly about what you can expect at our upcoming boot camp. Check them out on our website and YouTube @NewEconBC and tell us what you think.