About Us

The New Economy Boot Camp™ was founded by Lisa Ann Maini, Principal, myMarketingManager in 2009 to provide business owners and entrepreneurs with the sales and marketing expertise they need to grow their business, increase their visibility in the market place and generate leads in today’s business environment.  The New Economy Boot Camp™ is quasi-military in nature, representing the short, intense training that the military uses to transform civilians into soldiers, sailors and airmen.

Our team of Drill Intrustors combines hands-on ownership, operational and advisory expertise with traditional and social media marketing techniques to arm you with proven strategies and powerful techniques you can put into motion today; and directions and resources to guide you through tomorrow.

If you are an experienced speaker with proven marketing techniques for helping companies grow in today’s economy, please contact us about becoming a Drill Instructor.

Senior Drill Instructor

Lisa Ann Maini
Founder, New Economy Boot Camp™ ; Principal, myMarketingManager

With over 25 years of marketing expertise, Lisa helps companies grow using a  mix of traditional and social media marketing techniques to generate leads, increase market visibility and win clients.   In 2006, she  launched myMarketingManager, one of the first full service, outsourced marketing firms for privately held companies in the B2B and high net worth markets.  Lisa  launched the New Economy Boot Camp in 2009 to provide business owners with actionable advice for growing their business in a challenging economy.  In 2011, she launched the Life Planning Exchange for baby boomers and seniors seeking to develop a professional network of advisors  for healthy aging, managing transitions and retirement planning. www.mymarketingmanager.com

Drill Instructors

Todd Van Hoosear
Co-founder and Principal, Fresh Ground

Fresh Ground is a social marketing firm that helps companies drive sales, develop partnerships and increase market awareness using  proprietary tools, customized strategies and innovative techniques to measure ROI.  Todd is the founding member and interim board member of the Social Media Club and currently runs the Boston Chapter.  He is the vice president of social media for the Publicity Club of New England and was recognized as a 2009-2010 Fellow of the Society for New Communications Research.  http://itsfreshground.com

Rob Ciampa
Executive Vice President, Pixability

Rob Ciampa is an award-winning marketer and executive vice president at Pixability, a video marketing company located in Cambridge, MA. Pixability helps organizations get the right video in front of the right audience so they can take the right action. A seasoned entrepreneur, Rob has used video to bring 75 innovative products and services to global markets, which generated over $1 billion in sales.  He also successfully built one of the first in-house, television-grade video production studios in the professional services business.  
http://pixability.com